In the past five years, vegan beauty has morphed from the niche interest of the super-ethical, to a mainstream request for most considered skincare and makeup buyers.

The reasons for this are many; an increased awareness of the ethical impacts of our beauty regimes, a need to know we’re not harming animals and the desire to live in harmony with our planet being the main ones.

There are also some brilliant 2022 trends coming through within the space meaning vegan beauty is not only earth-kind, but an exciting, fun way to engage with self-care.


 

1: DIY Skincare and Makeup

We have long been fans of making your own products, but education and accessibility mean the ability to ‘DIY’ your vegan skincare choices is becoming hugely popular.

Over the coming 12 months our amazing team will be sharing many ways you can learn about creating your own beauty, but in the meantime, sign up for our easy-to-follow DIY guide here, or learn about our DIY vegan skincare kits yourself.

vegan lipblams

2: Vegan Lip Tints

After years of heavy, drying matte lipstick formulations, just about everyone was ready for a break; enter tinted vegan lip balms. 

Free from hideous ingredients like Carmine (made from crushed beetles, which you then ingest), these are gentle, soothing but still glamorous enough to be Instagram pretty. We’re huge fans of ZAO balms, which are also refillable and plastic free.

3: The Return of Traditional Vegan Soaps

We’ve always loved old-fashioned bar soap, but for a long-time animal ingredients and fragrance heavy gels took precedence.

We’re delighted to see a huge surge in love for new vegan soap formulations, for face, body and hair. They are zero waste, and often packed with nourishing herbs and tinctures. Acala soaps are fully vegan.

Don’t get stuck just washing with them though.  Soaps are hugely versatile and can help with everything from protecting your hairline before dying, to styling your brows and preventing smelly shoes!

vegan deodorant

4: Natural, Vegan Deodorant

Nobody wants to smell unpleasant, so it’s completely reasonable that deodorants are a huge seller across the skin and beauty industry. 

However, as our desire for conscious beauty products has risen along with awareness of the damage traditional antiperspirants can do to our bodies, the desire for alternatives has skyrocketed.

Did you know that traces of deodorants are regularly found in breast cancer tumours? Switching to a natural, vegan option is often the healthiest way to care for your whole body.

Enter vegan, plastic-free deodorants that also work. We carry the beautiful Kutis range of vegan deodorants, which have been tested for effectiveness for up to two days. They’ve removed the beeswax for as gentle an impact on the environment as possible.

5: Vegan Shampoos

If you care about animal welfare, a vegan shampoo is a must.  SleS and Sulphates which are used in most mainstream shampoo brands to create foam, have historically been tested on animals before humans.

Our Vegan shampoos are entirely cruelty-free; free from animal bi-products and are never tested on animals. We use natural, earth-kind ingredients that smell amazing, work with the hair structure and use less packaging.

The good news is you agree, as global sales of shampoo bars over detergent shampoos have sky-rocketed recently from $11 million per year in 2017 to an expected $28 million in 2026 and lots of you are making the switch for good.

Ultimately, what’s clear is the biggest trend of all is consumers making the switch to beauty that is more sustainable, considered and animal friendly, which is the best trend of all!

Got questions about our vegan beauty range? Ask our sustainable beauty experts here >

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