Wellness for both people and planet.

Acala is an online store offering an extensive range of natural, organic and vegan health and beauty products from leading brands. All responsibly packaged; refills, plastic free and zero waste packaging.


Our Story

Acala was founded by Hanna Pumfrey, a 28-year-old marketing professional with a passion for the environment and making the lives we lead more sustainable, without having to make big lifestyle changes.

Sustainability became important to Hanna after a few years living and working in the city (London). She would watch the rubbish bins in her office fill up every day with paper cups and lunch bag wrappers as they all rushed blindly from meeting to meeting, completely unconscious to the amount of waste they were contributing to landfill daily, and she thought there must be a better way to do this!

And there is! But as time poor city dwellers with demanding jobs and equally as busy personal lives, living sustainably with the current options and information we have can seem very difficult. Acala is born out of Hanna’s desire to make being a conscious consumer simple and accessible to all.


Our Goal

Our goal is to make buying consciously as easy and as accessible to all as popping into a high-street store.

Our goal is to empower you with knowledge of sustainable alternatives to the things in life you love and to make you proud to be part of a movement for a better future.

We want to hear from you.Is there a brand you love that you can’t find on Acala? Or a product that you need an eco-friendly switch for?

Let us know at and we’ll source it for you.


Our Promise To You

Our promise to you is to provide you with all the tools and products you need to create a better, happier, SUSTAINABLE environment for yourself. As well as make sure we all have fun whilst doing it!

We will always bring you the most environmentally friendly and cruelty free products on the market, that are good for you and the planet. We will package them in the most economical way possible, and ship them to you with the smallest carbon footprint we can.

Our promise to you is 100% transparency.

We continually work with and push our suppliers to improve the sustainability of their packaging and processes. All our suppliers must sign our stringent supplier code of conduct before we agree to stock them. Read the code of conduct.


Why Acala

The name Acala is of Indian - Sanskrit origins and means ‘the immovable one’. And our logo (the two triangles) is a minimalist symbol for balance or equilibrium.

It symbolises how we view the world and our role in it.

Acala exists to provide immovable balance between people and planet. It is with this constant equilibrium between us and nature that we can move towards our sustainable future.


What Sustainable Living Means To Us

At Acala we believe sustainable living is about creating equilibrium between human and environmental wellbeing.

We believe that to live a lifestyle that reduces our use of Earth’s natural resources we cannot only satisfy our own needs but that there is also the need to adjust oneself to the needs of others and nature. It involves being in tune with your surroundings.

Every month we hold Acala wellness events aimed at tuning you in to nature, important topics and above all, giving you a safe space to express yourself and fun. Having fun is key to life at Acala!

See the latest Acala events here. Currently events are London based but we hope to expand soon.


Our Footprint

At Acala we we practice what we preach. We are committed to environmental and social responsibility in all aspects of our operations. We donate 5% of our profits to support the wonderful work of Friends of the Earth. Friends of the Earth are committed to beating plastic pollution. 

We have also carried out the test to understand our current carbon footprint. We used Climate Action Hub to calculate our current carbon footprint. The test required us to input our current waste, our energy usage and the details of our deliveries and suppliers so the footprint of the whole supply chain can be calculated. Our current carbon footprint output per year stands at 14 tonnes of CO2. We would love to become a certified carbon neutral company but sadly the certification costs are just too high for us at the moment as a new business.

So, for now, we are investing in carbon offsetting schemes that allow us to neutralise our 14 tonnes of CO2:

  • We invest in the worlds first plastic neutral scheme. Not because we use plastic at Acala HQ or anywhere within our business but because we are keen to beat plastic pollution in anyway possible.
  • We are teaming up with Carbon Footprint to support their programme to reduce deforestation in the Amazonian Rainforest and increase biodiversity in the the region. The Amazon is the largest remaining rainforest on our planet. It is known for its amazing biodiversity and is home to 10% of all species, including some endangered species that rely on it for their survival. It is an approved to CCB Standards Second Edition, Climate Adaptation & Biodiversity Gold Level programme.

Our Zero Waste Business Goals

Our goal is to become a zero waste business. We're going to be documenting our commercial waste for the world of social media, that way we can be transparent, get more suggestions from you lovely lot and also encourage our suppliers to keep making changes.

Every few weeks we'll share an update post of the jar to let you know how we're getting on. Our goal is to become a zero waste business. 

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